The Cost of Network Downtime Extends Beyond the Bottom Line
A reliable internet connection is every retailer’s lifeline. When network downtime occurs, it costs retailers more than just missed sales, as retailers rely on fast and stable internet to operate point-of-sale systems, security systems, inventory databases, digital signage and more.
To better understand the true impact of downtime for retailers, Accelerated Concepts, a Digi International company, conducted a research study, The Cost of Downtime: Beyond the Bottom Line, surveying retail managers and supervisors from big-box retailers and department stores on business productivity and sales related to connectivity. Here are a few key findings from the study.
To Close or Not to Close? That is the Question During a Network Outage
Despite recent advancements in network infrastructure, the survey revealed that the overwhelming majority of retailers still experience unexpected connectivity outages at least once a year. While 72 percent of retailers surveyed indicated sales were lost during network downtime, the study also found that downtime severely impacts customer loyalty, employee productivity and overall business operations.
The majority of respondents reported when the network is down, it can take up to four hours to get back in service. So, what’s a retailer to do when they experience a network outage? Close? Remain open? Wait for help?
Read the full article on Total Retail or click here to get a free copy of Accelerated’s Fact Sheet.