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Digital Signage Applications in IoT

There are few things as attention-grabbing as a large, colorful digital display. Driven by the Internet of Things technologies, applications in the digital signage industry are expanding rapidly. This is partly because the capabilities for delivering rich imagery and engaging content have taken great leaps, technologically. Another factor is that the potential applications for digital signage have taken off, fueled by those new capabilities, lower costs for high-definition displays, and imagination for whats possible. And finally, an increased need for on-the-go information continues to spur the development of methodologies for delivering that information.
Touch screen displayFrom traditional outdoor displays to indoor signage for airports and other heavy-traffic venues, virtual customer service applications and video walls, the opportunities are endless for providing real time information paired with eye catching graphics.
Some of the many different IoT-based applications and use cases for digital signage include:
  • Branding signage that puts your company in front of viewers and passersby
  • Directories guiding visitors to their destinations
  • Roadside alerts and emergency messages
  • Event announcements and venue information
  • Promotions within brick-and-mortar stores
  • Interactive touchscreens for information or transaction kiosks
  • Employee information displays, showing company social media or metrics such as sales wins
  • Public transit schedules, showing real time updates
  • Welcome messaging to greet arriving travelers or customers
Welcome messaging can even include virtual greeters, as we will see in our digital signage application examples below from our customer case studies.

Case Study Examples: Digital Signage IoT Applications

Digi works with many different customers and partners, from development groups in large organizations to systems integrators to startups and entrepreneurial application developers. Our customer case studies are just as diverse, including one digital signage customer who preferred not to be named.

Digital Out-Of-Home Advertising

Signage NYCRecently, a full-service media company in the digital out-of-home (DOOH) advertising space reached out to Digi International. The company specializes in delivering dynamic interactive media for high-traffic locations. Monster Media’s displays appear worldwide in storefronts, conventions, sporting events, hotels, entertainment venues, transit system stations and city buses. Additionally, the company carries out interactive campaigns with such clients as Coca-Cola, HBO, The Walt Disney Company and Universal Studios.
The company needed a connectivity solution that would provide reliable, quality service. Wi-Fi connections proved to be problematic due to reliability issues. Internet connections can easily become overloaded and unreliable. Additionally, security is always a concern with Wi-Fi connections. Wired LAN connections were ruled out due the high costs of landline installations, and the lack of scalability.
The ideal solution was cellular, for several key reasons:
  • Cellular routers are easily to install, as they are dropped in locally.
  • They can be positioned anywhere for best reception, and are far less bulky and visible than a satellite dish.
  • Because of their small size, they are the most scalable solution.
Customers seeking cellular solutions from Digi now have an added benefit: a new generation of routers that can simultaneously support multiple digital signs as a more cost-effective choice.
Monster Media equipped every station with a Digi WR21 cellular router connected via a Verizon cellular network. From their network operation center, Monster Media runs a Digi VPN concentrator to all of their displays for secure connectivity to their assets.
With the Digi WR21 and Digi Remote Manager® in place, the company can monitor the health of their platforms around the world and remotely update their signage at any time. With the solution in place, the company can easily manage thousands of cellular connected media displays with a secure connection.

PRSONAS: Virtual Greeter

PRSONAS is an innovative company that develops holographic greeters for a range of applications designed to enhance visitor and customer experience:
The holograms are multi-lingual, and the company has also added American sign language.

Retail industry page: Digital signage and Kiosks